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Instagram Expands Monetization Opportunities for Creators: New Features Offer Predictable Income

Date: July 26, 2023

As the world of social media evolves, Instagram recognizes the significance of supporting creators financially. Last year, the company’s head, Adam Mosseri, emphasized the importance of predictable income for creators who dedicate themselves to their craft. In response, Instagram has been consistently introducing new features, such as Broadcast Channels and the Gifts Feature, to empower creators to monetize their accounts effectively.

Among the latest additions is the introduction of Profile Ads, which are now visible on every Creator and Business profile. However, currently, these ads are only paying out to users within the US, with the hope of expanding to other countries soon. Similar to ads on YouTube, Profile Ads appear between posts as users scroll through a creator’s profile, generating revenue for the creator based on the number of views. Creators have the option to exclude up to three content categories from these profile ads.

Another exciting feature for creators is the introduction of Badges, enabling them to earn through live streams. Viewers can purchase badges during live streams, with revenue going directly to the creator. For a nominal fee of $0.99, $1.99, or $4.99, viewers receive a heart next to their name throughout the live stream, and the creator can better engage with them through dedicated questions and a visible list of supporters for 90 days after the live stream.

However, one of the most significant opportunities for creators lies in the Subscriptions feature, often compared to Patreon but within the Instagram ecosystem. Subscribers gain access to exclusive content, stories, and live streams, along with a subscriber badge next to their name. There are various subscription levels to choose from, ranging from 99 cents to $99.99 per month, offering creators a dependable income stream detached from the fluctuations in post reach.

To be eligible for monetizing their Instagram accounts, creators must have a Creator or Business account and be at least 18 years old. Additionally, compliance with Instagram’s Partner Monetization Policies, Content Monetization Policies, and Community Guidelines is essential. For Badges and Subscriptions, creators must have over 10,000 followers, emphasizing the significance of building a dedicated community of engaged followers.

As Meta, Instagram’s parent company, continues to invest heavily in the creator economy, further features or advancements within existing ones can be expected. Creators looking to capitalize on these monetization opportunities should consider reengaging with Instagram as the platform continues to foster an environment that supports and rewards creative talent.

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