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Pakistani Apps Make History with Over 4 Billion Global Downloads in 2022

Date: August 04, 2023

In a momentous achievement, apps created by Pakistani software developers and tech companies have achieved a staggering milestone, surpassing 4 billion downloads worldwide in 2022. This impressive feat was unveiled during a prestigious event in Islamabad, where Google shared data from its analytics platforms encompassing 175 countries on Android and iOS devices.

The growth in app downloads has been nothing short of remarkable, skyrocketing from just over 1 billion in 2016 to reaching this astounding 4 billion mark last year. This exponential progress showcases the immense potential and prowess of Pakistan’s tech ecosystem. Farhan Qureshi, Google’s regional director for Pakistan, Bangladesh, and Sri Lanka, attributed gaming apps by companies like Caramel Tech Studios and utility apps from TechAbout and Symmetry Group as key drivers of this extraordinary surge.

Among the countries showing immense appreciation for Pakistani-origin apps were Saudi Arabia, the United Arab Emirates, the United States, India, and Iraq. Notably, educational and gaming apps stood out as the most sought-after categories, cementing Pakistani developers’ ability to captivate global audiences with their innovative solutions.

Analysts attribute this phenomenal growth to increased smartphone usage, improved internet access, enhanced app quality, and more effective marketing strategies. Government initiatives like the Digital Pakistan policy have also played a pivotal role in propelling the tech and software development sector to new heights.

Aisha Sarwari, a tech analyst, expressed utmost confidence in Pakistan’s developers, stating, “Pakistani developers have proven their mettle on the global stage. With the right support and policies in place, they are on track to achieve even greater milestones in the future.”

The rapid evolution of the app economy symbolizes the remarkable progress of Pakistan’s information technology industry. Experts predict that this upward trend in app downloads will continue, with the potential to hit an astonishing 5 billion in 2023.

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