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Easypaisa and Dukan Launch Karobar App, Transforming Digital Banking for 2 Million Retailers

Date: October 13, 2023

Easypaisa, Pakistan’s leading digital financial services platform, has introduced easypaisa Karobar, powered by Dukan, a digital banking app tailored to meet the needs of two million retail merchants across the country. This innovative app streamlines operations for retailers, facilitating cashless payments and offering digital lending options for daily stock purchases. Easypaisa Karobar connects merchants with distributors and customers, enabling financial services like digital payments and instant credit.

Dukan, a key partner in this endeavor, shares the goal of digitizing SMEs, which make up a significant portion of Pakistan’s GDP and workforce. By providing digital tools and access to credit, the collaboration aims to boost employment and the country’s economic growth.

The platform includes a robust Distribution Management System (DMS), allowing merchants to order stock from distributors and digitize their workflows with features like warehouse inventory management, digital payments, and credit options.

Shahzad Khan, Group Head Corporate Business, Productive Lending, and Channels at Telenor Microfinance Bank/easypaisa, expressed their commitment to empowering merchants with digital solutions. Easypaisa Karobar, along with its NOC from SBP for a digital bank license, represents their dedication to crafting innovative financial solutions. The collaboration with Dukan furthers their mission to digitize the ecosystem, providing exclusive digital financial services for merchants.

Easypaisa Karobar acts as a central hub where merchants, distributors, FMCGs, and other stakeholders converge for digital collaboration and growth. The partnership with Dukan has provided technological support to develop this platform.

Monis Rahman, CEO and Co-founder of Dukan, highlighted their joint vision to bring prosperity to small offline businesses through digitization at scale, emphasizing the alignment of goals between Dukan and easypaisa.

This platform enables FMCGs and manufacturers to digitize their supply chains, facilitate digital payments, extend credit to merchants, and offer detailed reporting and analytics for improved business efficiency. Overall, easypaisa Karobar strengthens the digital financial ecosystem and enhances the ease and convenience of retail operations.

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